Senior Lifecycle Marketing Specialist
Overview:
As the Senior Lifecycle Marketing Specialist, you will design, execute, and optimize lifecycle programs that acquire, activate, retain, and monetize customers. You’ll own segmentation, campaign orchestration (email/SMS/in-app), experimentation, and reporting—partnering with Product, Engineering, and BI to turn insights into automated, high-impact programs.
About Nerdy:
At Nerdy (NYSE: NRDY) - the company behind Varsity Tutors - we’re redrawing the blueprint of learning. Our Live + AI™ platform fuses real-time human expertise with proprietary generative-AI systems, setting a new bar for measurable academic impact at global scale.
We recruit the kind of technologists and operators you’d bet on as solo founders - people who turn ambiguous problems into shipping code, iterate faster than markets move, and compound their advantage with every data point. In an era where great employees can deliver 10-times the leverage of the merely good, we back those who play to win.
Fortune favors the bold. Join us.
How we compete:
AI-Native at every level - From the CEO to day-one hires, everyone builds and ships with generative AI. If you’re not wielding AI, you’re not done.
Entrepreneurial velocity - Move at founder speed, prototype in hours, and measure in real user outcomes. Slow teams die.
Free-market rigor - Ideas rise or fall on merit and results - no committees, no politics, no cap on upside.
Full-stack ownership - You design, build, and run what you ship; accountability is a feature, not a bug.
Reward for contribution - Pay rises with impact, not years. Outstanding results earn outsized rewards. We evaluate both what you achieve and how you achieve it: living our leadership principles and using AI effectively are formally measured and rewarded.
Relentless exploration - Push the frontier of generative AI in live learning and - because only the paranoid survive - questioning every legacy assumption along the way.
Apolitical - You stay focused on mission-aligned outcomes, not distractions or unrelated causes.
If you’re a technically minded builder who thrives on open competition, personal responsibility, and the chance to redefine how the world learns - while continually stretching the limits of what generative AI can do - come do the most ambitious and rewarding work of your career here. Learn more at nerdy.com.Nerdy’s shareholder letters below explain our latest products and strategy:
Qualifications:
Bachelor’s degree preferred.
5+ years experience with proven success operating at both strategic and tactical levels across retention/lifecycle CRM (email/SMS/in-app), including segmented/personalized campaigns.
Solid understanding of CRM strategy and lifecycle best practices; experience building automation in a modern CRM/MAP (e.g., Braze, Iterable, HubSpot, SFMC). Braze, Resend, and SendGrid experience are a requirement for this role.
Strong analytical skills; comfortable pulling and analyzing data (Advanced Excel; basic SQL preferred) and translating insights into experiments and roadmap.
Experience collaborating with Product, Engineering, and Data teams on requirements, tracking, and integrations (events, APIs, ETL).
Hands-on experience creating/overseeing creative/content assets for email, SMS, and website personalization; meticulous QA and deliverability standards.
Highly organized, detail-oriented, and effective at juggling multiple initiatives in a fast-paced environment.
Experienced with AI-native tools that enhance productivity and speed (e.g., Cursor, Make, Supabase, Netlify, Claude Code, n8n, Firecrawl, ChatGPT, Grok, Bolt, Vercel, etc).
Bonus: exposure to demand gen/lead management, channel development, or broader segmentation strategy.
Alignment with Nerdy’s apolitical, mission-focused culture.
Responsibilities:
Build and iterate multi-channel lifecycle programs (welcome, onboarding, activation, cross-sell, win-back, churn prevention) using dynamic segmentation and triggers.
Plan and launch campaigns end-to-end: audience definition, content briefs, QA/deliverability checks, deployment, and post-mortem analysis.
Drive learning velocity via structured experimentation (A/B, multivariate, holdout tests); document hypotheses, results, and next actions.
Partner with Product/Engineering/BI to instrument events, define data requirements, and integrate third-party APIs for personalization and automation.
Develop creative testing frameworks (subject lines, templates, offers, send-time) and improve onsite/in-app personalization in coordination with web/product teams.
Own channel health: list growth, consent and preference management, deliverability, and compliance (CAN-SPAM, TCPA, GDPR/CCPA) with accurate suppression logic.
Build dashboards and recurring reports; track KPIs (open/click, conversion, revenue per send, retention, LTV, churn, unsubscribe/spam rate) and recommend actions.
Scale proven flows by templatizing assets, modularizing content, and codifying playbooks; partner with Engineering to automate and harden workflows.
Collaborate cross-functionally to support launches and promotions; ensure messaging alignment across paid, onsite, and product surfaces.
Leverage AI to accelerate ideation, content variants, audience discovery, and optimization—keeping privacy, safety, and bias guardrails in place.
Unleash Your Potential at Nerdy:
At Nerdy, you'll earn your success through meritocracy and exceptional outcomes. Our benefits reward performance and initiative:
Competitive Compensation & Advancement: Market-leading salary paired with clear promotion pathways and equity (RSUs) - become an owner in our success.
Retirement Made Simple: 401(k) plan with company match and immediate vesting.
A Remote-First Culture: We embrace flexibility across time zones and working styles to attract top talent and meet learners where they are.
Flexible Time Off: Recharge on your terms, ensuring maximum productivity.
Continuous Learning: Access an all-inclusive learning membership for you and your household, including 1:1 tutoring hours, unlimited on-demand classes, and our full suite of learning products and services.
Supercharge with AI: Leverage cutting-edge AI tools to accelerate your workflow.
You’re Covered: Medical, dental, vision, life, STD & LTD plans plus strong maternity, paternity, and adoption leaves - numerous options for you and your family.
The Bottom Line:
If you're driven by impact, energized by ownership, and excited to help shape what’s next, you’ll thrive here. We move fast, think big, and reward those who deliver. This isn’t a traditional corporate environment - it’s a place to do the most meaningful work of your career.
